{"product_id":"affiche-publicitaire-vintage-ault-wiborg-encre-dimpression","title":"Vintage advertising poster Ault \u0026 Wiborg - Printing ink","description":"This vintage advertising poster features a black goat standing on its hind legs, attempting to reach an intensely red sign bearing the main message in white letters: \"GOOD PRINTING INKS made by the AULT \u0026 WIBORG CO.\" At the top of the poster, a question in uppercase typography asks in English: \"WHAT IS THE GOAT REACHING AFTER?\" followed by the answer \"THAT WHICH ALL PRINTERS AIM TO GET.\" The names of the cities New York, Cincinnati, and Chicago are also visible, likely referencing the company's locations or markets. The overall style reflects the typical graphic design of early 20th-century advertising posters, blending line illustrations with bold, contrasting typographic blocks.\n\nThis advertising poster is a unique example of retro wall decor that reflects both the history of printing and period graphic design. Ideal for enthusiasts of graphic art, vintage items, or visual communication, it adds an authentic and original touch to any interior. Its message highlights the quality of printing inks, emphasizing their importance for printing professionals and graphic designers.\n\nWhether for an office, a creative workspace, or a collection of vintage advertising posters, this poster offers a wall decoration rich in meaning and history. Its subdued colors—mainly black, red, and white on a cream background—facilitate integration into various interior styles, from the most industrial to the most classic. This narrative graphic wall art captures attention with its lively animal character and clearly legible slogan.\n\nBy choosing this poster, you bring an aesthetic and informative decorative piece to your space, full of character and subtle humor. It also serves as an inspiration for typography enthusiasts and advertising history aficionados. Poster, wall decoration, or art print—this product is a must-have to personalize your walls with a touch of originality and vintage charm.","brand":"Artem Legrand","offers":[{"title":"Default Title","offer_id":57110389981509,"sku":null,"price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/1707\/9365\/files\/ault-and-wiborg-ad-049_f34df39d-8842-4a09-b47c-5577afc3e818.webp?v=1770881972","url":"https:\/\/www.artemlegrand.ch\/en\/products\/vintage-advertising-poster-ault-wiborg-ink-print-1","provider":"Artem Legrand","version":"1.0","type":"link"}